Ambassador Toolkit 2

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Ambassador Toolkit

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Thank you for being an MIT 24-Hour Challenge ambassador!

The MIT community makes new discoveries and novel inventions, lasting relationships and tomorrow’s leaders. We make progress. We make a difference. And, in ways big and small, we make the future.

This Pi Day―March 14, 2024―we invite everyone to accept the eighth annual MIT 24-Hour Challenge and join us in making MIT even stronger. In addition to our Institute-wide goal, many MIT departments and groups will also hold special microchallenges.

Your support during the Challenge will help MIT students, faculty, and staff amplify their efforts to make the future better, brighter, and more sustainable for us all. 

Ambassador Training Video

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The Basics

When: March 14, 2024, midnight–11:59 p.m. ET

Where: Around the globe at 24hourchallenge.mit.edu

Why: To support the MIT community in its efforts to make the future

How: In addition to making unrestricted gifts to the MIT 24-Hour Challenge, donors can maximize their impact by giving to the more than 40 microchallenges held by MIT departments and groups throughout the day.

Please see the FAQ page for answers to questions about the platform, making a gift, current microchallenges, and more.

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How You Can Make the MIT 24-Hour Challenge a Success

1. Make a gift!

Please give a gift of $5 or more to the Unrestricted microchallenge or another microchallenge of your choice on March 14, 2024, between midnight and 11:59 p.m. ET. If you have already supported MIT this year, you can give again and be counted toward the Challenge goal.

2. Tap into your social network to share the word.

Post about the MIT 24-Hour Challenge on Facebook, Twitter, Instagram, LinkedIn, Snapchat, WhatsApp, TikTok, or any social media platform of your choice. You can use the suggested social media text or make it your own!

Want to track how many in your network have made a gift in response to your outreach? You can create custom, trackable links on your ambassador page. 

Finally, please like, share, and retweet MIT 24-Hour Challenge social media posts from the MIT Alumni Association, MIT groups, and your fellow community members.  See social handles table below.

3. Email, text, and call your classmates, friends, family, colleagues, mentors, and more.

Use and personalize the email templates provided, or feel free to write your own messages. You should use the same custom link you acquired for social media in your emails, too, as this will help you track your overall progress. 

Please remember to also check in on the website throughout the day on March 14 to follow the Challenge progress, and then share updates with your network to keep them engaged.

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Social Media Best Practices

For each social media post you make, please be sure to do the following:

Tag an official MIT social media account (see list below).
Add your custom link.
Incorporate an image or video (if you can). Images can be found in this toolkit.