Partner Toolkit

How You Can Make the MIT 24-Hour Challenge a Success  

1. 👋 Post about the MIT 24-Hour Challenge and interact with 24-Hour Challenge social posts. 

You can post, like, and share on any social media platform of your choice. The best way to get the word out is to post about it. You can use the suggested social media copy below or make it your own! The MIT Alumni Association social channels will keep an eye out for your posts and amplify your content as appropriate.

2. 📧 Send a solicitation email to your constituents on Thursday, March 13.  

Be prepared to send a solicitation using your own mailing list―if you have one―on Thursday, March 13, between 10:00 a.m. and 1:00 p.m. ET. Please see sample solicitation text below and helpful hints on how to make your message most actionable! 

3. 🎁 Make a gift! 

Please make a gift to support your group’s microchallenge on March 13, 2025, between midnight and 11:59 p.m. ET. If you have already supported MIT this year, you can give again and be counted toward your microchallenge goal. Donors are more likely to support a cause if they see it already has donors and dollars behind it.

Other ways to help build momentum

Sign up to become a Challenge Ambassador 📋 and share information with your network to help spread the word. 

Connect with people in your network and let them know how they can participate on March 13. Feel free to use and personalize the email templates provided below or write your own message. Check in throughout the day on the Challenge website to follow your microchallenge‘s progress and share updates with your network to keep them engaged.  

Best Practices

Be Strategic 📊

If you are sending your own save-the-date: Please send your save-the-date email on one of these dates and inform your partner manager of your preferred send date: February 24 or 25, March 3, 4, or 5, or March 10. MIT 24-Hour Challenge HQ will be sending communications around these dates, and sticking to these dates for your email will maximize the chances of your communication being seen.

If you are sending a solicitation email on March 13: Please send your email between 10:00 a.m. and 1:00 p.m. ET only. Challenge HQ will be sending email at midnight and in the morning, afternoon, and evening of the 24-Hour Challenge.

Link Tracking

Using the tracked links we provide for your microchallenge is essential for reporting on your results quickly and improving your marketing strategy for future efforts. Here’s why:

1. Track performance: You will be able to see the effectiveness of your efforts, determine what is driving traffic and donations, and understand how prospects are interacting with your campaign.
2. Optimize future efforts: We’ll be able to help refine future strategy based on the insights gleaned from your campaign’s performance. 

 If you have not yet received a tracked link, please contact your partner manager in MIT Annual Giving.

Official MIT social media accounts

Facebook: @MITAA  

Instagram: @mitalumni  

X (formerly known as Twitter): @MIT_alumni  

LinkedIn: https://www.linkedin.com/company/mit-alumni-association-careers

Guidelines for using #MIT24 hashtag 

Because advances in semantic search capacity have reduced hashtags as a discovery tool, the AA will not be using them on social posts with as much frequency as before. Should you still want to use a hashtag with your posts, please use #MIT24. Make sure to also tag the MITAA’s social handles to have your post seen. 

Templates and Sample Copy

Images

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Email Headers

Facebook and LinkedIn Posts

Instagram

Other Social Platforms

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