BEFORE MARCH 12:

Subject Line: Save the date: MIT 24-Hour Challenge on March 12!

Hi [Name],

I hope you’re doing well.

I’m reaching out because I know that you―like me―believe in the MIT community’s ability to make a difference. On March 12, MIT is counting on its alumni, students, parents, and friends to help them meet the MIT 24-Hour Challenge.

To celebrate the MIT 24-Hour Challenge, the first 3,141 donors will unlock a special gift of $50,000. Dozens of MIT departments and groups will also hold special microchallenges. I’m planning to give to [the Unrestricted Fund/microchallenge]; I hope you’ll consider giving, too. There is a lot of great work going on at MIT that is worth supporting.

To support the Challenge, just be sure to make your gift on March 12 before 11:59 p.m. ET. You can find out more and/or make your gift on March 12 at [your Ambassador giving profile link].

Thank you!

[Name]

P.S. If you want to join me as a volunteer Ambassador for the MIT 24-Hour Challenge, please visit this page! mit24hourchallenge.mightycause.com/become-an-ambassador

DAY-OF CALL TO ACTION:

Subject Line: The MIT 24-Hour Challenge is underway!

Hi [Name],

I hope your day is going well. I know you love MIT as much as I do, so I wanted to let you know that the ninth MIT 24-Hour Challenge is happening RIGHT NOW!

Together, we have the chance to power the education, research, and innovation that benefits our community and the world. MIT is counting on us―its alumni, students, parents, and friends―for our support for these important efforts.

I just gave to [the Unrestricted Fund/microchallenge]; I hope you’ll consider giving, too. [your Ambassador giving profile link].

And just a heads-up: There are also additional microchallenges for [DAPER, MIT Sloan, Crew, etc.] and more. If you would like to give to one of those programs, your gift’s impact will be multiplied!

MIT’s students, faculty, and staff are doing transformative work at every hour of the day, and it is all powered by YOU. Your support during the 24-Hour Challenge will continue to make bold innovations and breakthroughs possible.

Cheers,

[Name]

POST-CHALLENGE THANK YOU:

Subject Line: Thank you for participating in the MIT 24-Hour Challenge!

Hi [Name],

Thank you so much for supporting the ninth MIT 24-Hour Challenge on March 12. As a collective, the MIT community can make an amazing difference―but it’s the individual participation of people like you and me that makes it possible.

More than [NUMBER] people made a gift to MIT during the 24-Hour Challenge. Thank you for being one of them―and I hope you’ll join me again next year!

Warm regards,

[Name]

Thank you for being an MIT 24-Hour Challenge Ambassador!